Fortunately, I have continuously got
chances to work in aforementioned these four nations, China, Thailand,
Singapore and Indonesia.
My story triggered from my homestay
experience in Singapore and Malaysia a decade ago. At that time finding even
the communication with friends quite difficult to make myself understood
Mandarin and English, I could not grasp the market.
Now that I would like to illustrate one
fact of the difference and feature of each market in China, Thailand,
Singapore, and Indonesia where I have pursued for ten years. The fact might be
different from what is told in general, but undoubtedly can be truth.
(The feature of Chinese Market) The
Mechanism of Preventing Japanese Companies to From Winning
1) The
control of Chinese government which leads Chinese companies to achieve success
2) The
basic view is that humans are inherently evil. You cannot easily believe
Chinese.
3) The
quite hard competitive society where on cannot care for others
4) No
bribe No success
5) Against
Japan
→Japanese
companies and institutions are highly recommended to compare with any other
markets. By way of contrast, they should continue to consider Chinese market as
the biggest market in Asia.
(The feature of Thailand (Bangkok)
Market) Haphazard and Epicurean Market with Unbalance of sex
1) Without
social welfare, men are imposed on heavier burden which makes citizens much
worry about future
2) The
rate of men and women is 1 and 2 respectively. Whilst the population of men are
decreasing, that of women are increasing.
3) Men
are said to be the worst unfaithful, whereas women are referred to the worst
envious.
4) People
tend to be more greedy and extravagant with the promotion against men dominated
society
5) Sweet
getaway from reality
6) People
are reluctant to read anything. Instead, pictures are inevitable. As a joke, it
is said that Thailand people read only 8 lines per year.
→Mostly,
life is given up. Instead, next life is expected much more. In this view, items
which make people comfortable and joyful can get popular. The middle layer has
got bigger with growth of the average household income. Thailand people are
gradually demanding.
(The feature of Malaysia Market) The
racial emotion still lingers with struggling political situation. Welcome to
the entrance of Islamic world.
1) The
country consists mainly on Malay, Malay Chinese, and Indian, and is a
multiracial nation.
2)
Preferential policy toward Malay, what
is called bumiputera, which leads to
others’ dissatisfaction.
3)
Malay Chinese mostly control economics in the country.
4) The
social status of Indian is lower than others which leads to their anger toward
the government
5) The
authoritarian regime, and incidents with this system.
6) Malay
Chinese can usually speak 5 or 6 languages, so are expected worldwide as human
resources in labor market.
7) Muslim
in the country obey to the hardest disciplines in Asia. That implies just like
the entrance of Islamic world
→Malaysia
heads toward developed countries faster than any others in ASEAN region.
However, better comprehension of racial and political issues are needed.
Moreover, highly sophisticated human resources are paid to attention which
enables you to open up new Islamic market.
(The feature of Singapore Market) High
pride, price, and competitiveness
1) The
struggling situation between Singaporean and white-collar foreigners
2) Concern
about future is shared due to expensive life costs.
3) The
bigger gap between rich (winner) and poor (loser) in urban area
4) Strong
adherence to English
5) Successful
independent Chinese nation which attracts any other Chinese countries
→The
cost effectiveness is not higher. Instead, it is worthy functioning as the hub
of information and trade in Asia region.
(The feature of Indonesia (Jakarta)
Market) The big and open Islamic market
1) Lax
Halal disciplines which occasionally are allowed Muslims to have pork or
alcohol.
2) About
half of the population are provided with secondary education. Bigger gap
between rich and poor.
3) Transport
infrastructure:×,
telecommunication infrastructure:◎
4) Humility
individually, and bold collectively. Be careful of demonstration.
5) Middle
layer is anticipated to grow approximately three times by 2030. The fourth
biggest population.
→The
different situation toward Halal discipline and items which enables Indonesian
to make life easier and develop are highly recommended.
Even though these belongs to ASEAN
region, each of them is completely different.
When it comes to the difference between
China and ASEAN, whether they are for Japan or not.
In addition to it, to what extent the
government’s intervention works, and to what extent Japanese companies possibly
make profits, are quite important, because communism are easily forced to
profitable companies to nationalize. There is some evidence that bribes, the
government intervention and feeling against Japan might occur. But the possible
is lower than Chinese one.
I strongly hope to let you directly
feel ASEAN experience. We, Asiaclick would be most grateful to assist you.
In order to develop sophisticated
information related to ASEAN, Asiaclick continuously provides you with local
and real voices from people.
