The apps which are used very well in ASEAN will be introduced this time.
LINE is used most in Japan. There is
some evidence that it is popular in ASEAN as well, but it also faces the
difficulty perhaps under the process of penetration. The most stunning reason
is the pre-existing apps whose functions are quite similar.
1)
WhatsApps
derived from US
Users easily do chatting as long as it
is installed. In addition, you can see whether the receiver read your message
or not like LINE function. It is so light, and focuses on chatting function
without games and social networking services. However, you can send easily
picture, video, music, and map.
2)
BBM
(blackberry messenger), which is more important than the mobile number in
Indonesia
BBM allows those who use blackberry in
common to chat for free. Interestingly, instead of say hello, the term “Could
you let me know your BBM PIN?” are exchanged in Indonesia. However, recently,
iphone and android has got more popular than blackberry actually.
3)
WeChat,
which is regarded to be must-apps in China, and the real rival toward LINE as
well
It has all the functions of LINE, and
also connect with those who are around user due to locational information
function. Surprisingly, it ranks 5th worldwide. That implies more
than 25% of those who use smart phones use this app.
On the other hand, LINE is spread
broadly in Thailand because character stamps are quite cute, otherwise family
and friends use it. Thus, whether those who are around you use the app or not
matters.
4)
KakaoTalk,
which is the most popular app in South Korea
Like LINE and WeChat, its functions are
almost the same. However, it is still popular among some who have linkage with
Korean in Vietnam and Thailand.
5)
What
kinds of Popular Social Media Is Popular Except For Chat? Pinterest, Instagram,
and Path
When it comes to game, Candy crush
saga, a kind of puzzle game connected with facebook, is played very well.
Regarding pictures, Instagram is widely used, and Pinterest is also popular
among ladies in particular to Malaysian women. In terms of anything else, Path,
which imposes on the limitation of only 150 friends, gets popular in Indonesia
where facebook has already been tiring.
We, Asiaclick provides you with
information and solution toward using these apps as business measure!
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